CREATING
DIGITAL BUSINESS
V.4
Chauffeur Privé

This app immediately provides users with a driver in a single click with the help of geolocation. For this project, our goal was to encourage true one-click conversions while maintaining continuity with the app’s existing design.

YOU

Our main goal is to increase the number of registrations, while keeping consistent with the existing application’s brand identity

VISIT WEBSITE

ME

Use asymmetrical shapes and “real” objects to provide a link to the application’s actual service (i.e. transportation from point A to point B).

Mission
YEAR

2016

ROLE

Design

TYPE

Interface, Website marketing

TYPOGRAPHY

Ubuntu

Ubuntu

The Ubuntu Font Family are a set of matching new libre/open fonts in development during 2010-2011. The development is being funded by Canonical Ltd on behalf the wider Free Software community and the Ubuntu project. The technical font design work and implementation is being undertaken by Dalton Maag. Both the final font Truetype/OpenType files and the design files used to produce the font family are distributed under an open licence and you are expressly encouraged to experiment, modify, share and improve. The new Ubuntu Font Family was started to enable the personality of Ubuntu to be seen and felt in every menu, button and dialog. The typeface is sans-serif, uses OpenType features and is manually hinted for clarity on desktop and mobile computing screens.The scope of the Ubuntu Font Family includes all the languages used by the various Ubuntu users around the world in tune with Ubuntu's philosophy which states that every user should be able to use their software in the language of their choice. So the Ubuntu Font Family project will be extended to cover many more written languages.Ubuntu and Canonical are registered trademarks of Canonical Ltd.

COLORS

Palette

US

An easy-to-use site, with a strong identity from the first page, as well as a design that’s consistent with the mobile app.

DULL RED

#CF0A2D

TOLOPEA

#2B2043

GOVERNOR BAY

#494998

MANTIS

#00D865

COMET

#5C5C76

REGENT

#87929B

LILY WHITE

#64CC68

MOBILE RESPONSIVE

Skills

Request a car directly on the mobile site

Chauffeur Privé is a mobile application, but responsive design is an essential step in the redesign. The user must be able to obtain a price and a route without being logged into the application. It was therefore necessary to modify the search function, as well as the map, and to encourage downloading at the same time as results are displayed.

HOW IT WORKS

Guided step by step

FIRST PROPOSITION

Product page

Chauffeur Privé has a large target. It can be used by customers and enterprises. That’s why our web design agency worked on a « corporate » design to seduce professionals as well.

MADE BY

Barthélémy Chalvet
Chauffeur Privé