Rydoo, formerly Xpenditure, is a solution for managing business travel and expense reports. We were responsible for Rydoo's new graphic identity and the creation of the marketing website, in collaboration with Leo Natsune.
Highlighting and making a management tool accessible to professionals.
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We decided to contrast and break up the somewhat austere image of an accounting management tool by using illustrations with rounded borders, a palette of warm colors and large curved patterns.
Interface, Marketing website.
This typeface refers to Avenir and Futura. Due to subtle, playful moments, the font looks friendly. Whether body text or title, the open forms appear generous. Its alternate set of lowercase-a and lowercase-l, without swashes, gives the font a broad but consistent range of appearance.
The Proxima Nova family is a complete reworking of Proxima Sans (1994). The original six fonts (three weights with italics) have been expanded to 48 full-featured OpenType fonts. There are three widths: Proxima Nova, Proxima Nova Condensed, and Proxima Nova Extra Condensed. Each width consists of 16 fonts—seven weights with matching italics.Stylistically, Proxima Nova straddles the gap between typefaces like Futura and classic sans faces. The result is a hybrid combining humanistic proportions with a somewhat geometric appearance.
The message is clear, the tone is direct and the use of illustrations throughout the website makes the product fun and simple.
Rydoo is no exception to the rule. For us, responsive design must be pixel-perfect.
Especially when it comes to offering a mobile/desktop application, it is important that reading and searching on the mobile app is as clear and optimized as possible.
For our first demo, we proposed a cover with a very colorful, warm background, with a slight gradient behind Leo Natsume's illustration. The black "calls to action" provided contrast and character to the page.
Finally, to add a human touch, we favored photography over illustrations within the sections.