The design of the marketing site must reflect the platform's "luxury" offer, and the search for villas must be as intuitive as possible.
We used sober and chic colors, vintage and personified typography, plus a unique search bar to focus the user's attention on a main action.
Interface, marketing website
Caslon Becker Graphique
In 1985 Veronika Elsner and Günther Flake founded their company EF Designstudios after ten years of freelance experience in the area of type design, typography and digitizing of fonts and logos. The general aim of the company is to create a continuously growing library of digital fonts. Caslon typefaces are designed to meet the demanding requirements of the design community. Complete kerning tables guarantee that the text and display typefaces have a fine appearance and excellent legibility. Accents on caps and lower case letters are individually designed. All italics are true italics. Many typefaces are completed with Small Caps and Old Style numbers. Every character is digitized with great accuracy. This is evident if the types are sized very large — smooth curves and fine details are held.
An elegant site, combining select photographs and illustrations, and reflecting the exceptional and luxurious nature of the business.
For this villa booking activity, ala Airbnb, mobile responsive is important. Everything has to be intuitive, tailored and clickable. To achieve this, we have integrated filters directly into the search bar. This rolls down naturally with the click, and the results appear just below. When the user selects the filters, they appear as a tag in the search bar, similar to the giant Pinterest.
Guided step by step
For this first creation, our creative director chose to use a lot of pictures, to show the wild side of luxury villas. At the same time, it was important to provide a layout that allows a good offers discovering.